Apple has introduced another beta program this week, but rather than providing early looks at Mac software, iOS apps, or iPad software, it’s a new service called Business Essentials.
A new AppleCare+ service will be available for purchase beginning in spring 2022, adding 24/7 phone assistance, training, and on-site repairs from Apple-trained experts.
It automates the onboarding process, preinstalled apps, and management of security settings like FileVault for disk encryption and Activation Lock to secure devices if they’re lost or stolen, much like other device management systems.
I spoke with Vox Media’s Oumar Sall, who explained that it might be useful for startups during rapid expansion. It can aid in the deployment of new workers even if a company does not yet have all of its network components fully operational.
It also has the benefit of being available from Apple directly. However, because it is restricted by the number of employees supported and isn’t accessible on multiple platforms, it is unlikely to compete with established players in the business.
Jamf is one of those businesses, as it provides device management to a number of organizations, including Vox Media.
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