Apple to Let App Store Developers Talk Directly with Customers

Apple has reached a proposed settlement in a lawsuit filed against it by developers. The agreement includes a few changes, the biggest being that App Store developers will be able to communicate information about direct payment—this means developers can show customers which payment methods have the lowest commissions and increase the number of price tiers. The settlement also includes a new transparency report about app reviews and approval process.

The issue was first filed as a class-action lawsuit against Apple in 2019 by app developers Donald Cameron and Illinois Pure Sweat Basketball, who said the company had engaged in anticompetitive practices by only allowing the downloading of iPhone apps through its App Store.

In today’s announcement, Apple said it is “clarifying that developers can use communications, such as emails, to share information about payment methods outside of their iOS app. As always, developers will not pay Apple a commission on any purchases taking place outside of their app or the App Stores.”

Apple will now allow app developers to communicate with their customer’s using email as well as other means, which was previously not allowed because the App Store prohibited developers from contacting customers outside of the app. The settlement would remove the rule that prevents developers from mentioning payment methods outside of Apple’s commission.

Apple has agreed to let developers talk directly to their customers about adding in-app purchases. They have also promised a new transparency report that will contain information on its app review process and how many accounts are removed from the App Store.

Apple has also announced that App Store developers can now communicate with their customers and ask them to purchase a product directly from the developer. Additionally, they have set up a $100 million fund exclusively for developers who made less than $1 million through the US App Store which consists of 99% of all developers in America.