The Apple MacBook Pro remains an iconic product, but Cupertino has receded in recent years in the shadows. Give all reflectors, attention and brilliant launch events to the iPhone. But he did more than that. He neutralized a powerful laptop and made him a support player. Today’s MacBook Pro is a pale imitation of the original masterpiece.
Once upon a time, Steve Jobs, mounted on stage, stood on the shoulders of Apple’s previous laptops, and announced the MacBook Pro. We were in 2006 and the MacBook Pro defined Apple’s focus for the next five years.
It was released with the Intel Core Duo chipset, an aluminum design, a backlit keyboard and a magnetic power connector for any trip to leave your laptop on a desk (what is the result of this innovative idea?).
Four times faster than the PowerBook G4, it was a laptop for years. Apple’s work has been repeated in the design, increasing power, adding new applications and expanding the portfolio to accommodate the 17 and 13-inch versions.
When it was time to board Microsoft’s lighter laptops (and probably Mayfly, like the netbook), the MacBook Pro was not compromised: the MacBook Air took on this challenge and the Pro continued to push the boundaries with Retina screens, more powerful applications, and remained the gold standard for a high performance laptop that could do it anywhere, without compromise.
Then, Tim Cook arrived at the position of Apple CEO in 2011. Given the time of product production, his vision of Apple would take a few years to materialize, but when it was done, his priorities were clearly defined
I’m not saying that Apple shouldn’t have focused on the iPhone, after all, it was an opportunity to dominate a new landscape (let’s leave the discussion about the fact that Apple’s dominant market share is around 20% for another time, But Cook’s Apple decided that the company’s other products would be subordinated to the needs of the iPhone.
This meant that the Mac family, and especially the MacBook Pro, had to walk in the shadows and reinforce the message of the iPhone. New technologies first appeared on the iPhone and iOS, with Mac and Mac OS recovering similar applications later in the product cycle (and selling invariably as ‘now you can sync your iPhone documents’ with your Mac, doesn’t this Makes your Mac useful? ‘).
He has even seen that the physical design trends of the smartphone world affect the reliability and reliability of the MacBook Pro. Everything was intended to make the machine thinner, lighter, more fragile and reduce it to a single sealed unit that He turned his computer into a DIY machine that could turn into a monolith ‘Tim says that’s the way to go’.
Add to that the evolution to cloud services, applications that synchronize data over the Internet to mobile devices and subtle indicators that your Mac was no longer an independent machine, but a second-class interface to the world of Subscriptions Cook’s monthly, and it’s no wonder that many consider Apple desktops as a late occurrence?
The MacBook Pro is no longer the MacBook Pro.
The powerful autonomous computer that did things differently was sacrificed. There never seemed to be any thought for the Mac family to remain separate from the iOS product line.
No, everything had to be compatible with the iPhone’s annual temptation in retail. Each feature added to macOS was already provided by the iOS team to the smartphone and the Mac had lost its place as the product of choice.
Travel lover. Introvert. Writer. Award-winning troublemaker. Total bacon maven. Music nerd