Apple is gearing up for its much-anticipated annual launch event, where it will unveil the latest iPhone and Apple Watch models. The event is set for September 9 and will be streamed live on Apple’s website and through the Apple TV app, drawing the attention of fans and tech enthusiasts worldwide.

One of the most talked-about updates is the new iPhone 16 series, which will succeed the current iPhone 15 models. Rumors suggest that the new phones could feature a larger display for the Pro and Pro Max versions, along with a dedicated button for photo and video capture, offering better control during recording. The camera system might also see a design change, with vertically aligned lenses adding a fresh twist to the device’s appearance. These new models are expected to hit store shelves on September 20, shortly after the event.

But the iPhone isn’t the only product getting an upgrade. Apple is also expected to introduce new AirPods, continuing its tradition of refreshing the accessory lineup alongside its flagship devices.

On the software side, the event is likely to see the introduction of iOS 18.1, an update that has been in limited beta testing. Perhaps more exciting, though, is the expected unveiling of Apple Intelligence, the company’s new AI-driven platform. This technology, which has been touted as a “game-changer,” is designed to enhance the user experience by managing tasks like email and photo organization. It can suggest edits, summarize inbox messages, and even create custom images from your photos for use in messages.

Adding a touch of fun to the mix, Apple is rumored to be launching “Genmoji,” a feature that lets users create custom emojis based on descriptions. Want a dinosaur on a surfboard as an emoji? Genmoji could make that happen.

As always, while the products will be showcased during the event, they typically won’t be available for purchase until a few weeks later. This year’s event promises to be another milestone in Apple’s journey of innovation, bringing new features and devices that continue to push the boundaries of technology.