Apple is reportedly working on a foldable iPhone, internally codenamed the V68 during its development. The device is expected to adopt a clamshell design similar to the Galaxy Z Flip. Although specific features remain unclear, Apple is said to be focusing on eliminating the characteristic display crease found in current foldable devices, which typically require very thin glass or plastic.

This long-rumored project is still in the early stages. Sources indicate that Apple has recently been in talks with Asian suppliers to secure necessary components. Unlike book-style foldables like the Galaxy Z Fold series, clamshell foldables prioritize portability over screen size, allowing them to fit into shallow pockets while still offering a large display when unfolded.

The report suggests that Apple is becoming more serious about exploring alternative iPhone designs. There have been ongoing rumors about a sleek iPhone 17 model that could launch alongside more conventional models in 2025. Such innovative devices could attract customers looking to switch from traditional designs.

Apple has strong incentives to experiment with new form factors. The company’s earnings for 2023 were almost flat compared to 2022, partly due to stagnant iPhone sales. While the upcoming iPhone 16 and Apple Intelligence features might boost demand this year, a foldable model could sustain consumer interest over a longer period.

The foldable smartphone market has become increasingly competitive, with brands like Motorola, OnePlus (and its parent company Oppo), Xiaomi, and others either entering the market or expanding their product lines. Despite being a niche market, the success and interest in foldable devices have kept most companies from exiting the category.

If Apple enters the foldable market, it could drive further innovation and competition, potentially leading to advancements in durability, user experience, and design. As consumers seek new and unique smartphone experiences, a foldable iPhone could be a significant milestone in Apple’s product evolution.

Industry experts believe that Apple’s entry could push suppliers to develop more advanced and cost-effective components, benefiting the entire foldable smartphone market. If Apple can overcome the current limitations of foldable technology, such as display durability and hinge mechanics, it could set a new standard for the industry.

In summary, Apple’s rumored foldable iPhone project signals a bold move towards diversifying its product lineup and staying competitive in an evolving market. The success of this initiative could hinge on Apple’s ability to address existing foldable phone challenges and deliver a unique, high-quality user experience.